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Professional Summary of Qualifications

Creative and results-driven marketer with a strong background in advertising, digital marketing and account management. Able to oversee multiple projects, with experience of collaborating with various departments. Proven success when introduced to new processes and adaptability with high-demand clients.

Relevant Skills

  • Brand marketing, paid media, lead generation, advertising and account management.

  • Strong project management and organizational skills, fluent in systems such as Asana, Monday.com, Miro.

  • Search engine marketing and media buying (Google Adwords and Bing Ads certified).

  • Strong interpersonal skills with the ability to foster a productive relationship with B2B and B2C clients.

  • Website building and content management (Adobe DMP, Wordpress, Clickfunnels, Leadpages, AWeber)

  • Social media strategy and creative content (Tiktok, Snapchat, Podcasts, Instagram, Facebook Ads).

Professional Experience

First Media US, Product Manager - Performance (October 2020 – Present)

  • Conceptualize and optimize paid ads for Tiktok, Facebook, Snapchat & Instagram; as well as landing pages and blogs to improve conversion rates for purchases and subscription opt-ins across a variety of industries.

  • Project management - interpreting client’s goals and pain points, understanding brand guidelines and strategic initiatives, setting and communicating expectations, scheduling and organizing resources, managing deliverables and meeting deadlines

  • Manage a team of creatives and create streamlined, agile processes to meet goals and expectations in a timely manner, while keeping morale high.

  • Conduct thorough brand marketing research and competitive analyses, then present findings to the department and formulate messaging for paid media campaigns.

  • Analysis of web and campaign data to uncover key learnings and insights to construct actionable performance recommendations.

Marketing Manager, NS8 (April 2020 – Present)

  • Manage projects for Digital Marketing, Brand, and Partnership Marketing to from start to completion.

  • Interface with vendors, sales team, content and design team on major campaigns targeting B2B and SMB clients.

  • Conduct in-depth marketing research on relevant topics such as cyber security, e-commerce and competitive analyses and present findings to executive team.

  • Assist with mapping out sales funnels, customer journeys, and client personas to better refine the positioning & messaging.

  • Write ad copy for various platforms such as podcasts, email campaigns and branding campaigns.

  • Collaborate directly with brands such as Google, Shopify, SAP, WooCommerce, and Salesforce.


Senior Campaign Strategist & Account Manager, Dex/YP Marketing Solutions (Sept. 2016 – March 2020)

  • Responsible for lead generation and ROI performance of 30+ accounts, with over a $200,000 per month ad spend across multiple advertising channels.

  • Track account performance by multiple levels including conversions, call tracking, click through rates and generate custom reporting on a daily basis.

  • Create search marketing strategies and write ad copy for Google Adwords, Bing Ads and Yahoo Gemini.

  • Analyze advertiser margin, objectives, services, geos, CPL/KPI requests & monthly spend requests to optimize advertising campaigns.

  • Plan and strategize future content and media buys.

  • Understand and communicate the results of statistical marketing reports directly to sales personnel and in client-facing situations.

  • Aid sales personnel in decision-making processes that will contribute to the goals and success of client campaigns.

  • Be the main point of contact for other digital products such as SaaS, web design, and SEO.

Brand Marketing Coordinator, MGM Resorts International (June 2015 – Sept. 2016)

  • Manage numerous projects simultaneously and ensured punctual completion for multiple accounts such as Aria, Vdara, The Park, Beerhaus and MGM National Harbor.

  • Design all marketing initiatives, including email blasts, and printed materials to showcase events and drive attendance for various projects and collateral such as The Park and Beerhaus.

  • Help build the websites for Aria, The Park and National Harbor for successful rollouts.

  • Orchestrate marketing campaigns that effectively reinforced and built brand awareness.

  • Develop custom content and promotions across all platforms to support marketing efforts while maintaining brand consistency.

  • Contribute relevant creative ideas and feedback for advertising campaigns.

  • Build productive and beneficial relationships between property partners and with designers.

Concierge, The Cosmopolitan of Las Vegas (May 2013—May 2015)

  • Provide exceptional, courteous, friendly service to high-end luxury guests.

  • Proven interpersonal skills that resulted in high sales for tours, shows and events.

Internal Communications Coordinator, The Cosmopolitan of Las Vegas (March 2011—May 2013)

  • Helped create, maintain and monitor activity on The Cosmopolitan internal social network; administrate accounts; tracked activity and ran reports on usage and patterns.

  • Curated and administrated resort-wide platforms such as digital signs, bi-monthly newsletters, mass emails, videos in employee shuttles, posters, flyers and learning cards for communicating information.

  • Promoted company culture and built relationships through online activities, face-to-face interactions, internal & guest-facing events, marketing activations, learning & development classes.

  • Trained managers and worked with team members to encourage contribution and participation.

Education

Bachelor's Degree in Business Marketing (Spring 2014). University of Nevada, Las Vegas.